Dynamiko U

Change is not easy.  We know it from personal experience.  However, we also know it’s possible.  The challenge is figuring out what separates the successful attempts from the unsuccessful ones.  Change in business is made even more difficult because it may involve customers, employees, and the organization as a whole.  If changing a personal habit is difficult, imagine a larger group.

According to psychologists, Chip and Dan Heath, change has traditionally been considered from two perspectives, emotional and rational thinking.  The classic metaphor to distinguish between the two has been the rider  (rational) and the elephant (emotional).  If you can imagine that metaphor, you have a rider that considers all facts and plans his or her moves.  Then you have the elephant that the rider is attempting to steer.  If steered correctly, the elephant will follow.  However, when the elephant decides to run in a certain direction, the rider…

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