30 Questions to Validate Your Business Idea & Market

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We all have ideas, that’s the easy part.  Validating, iterating, and executing is the hard part.  Often, we can fall in love with our ideas and lose sight of the customer and market we must ultimately serve.  For your idea to succeed, you need a market and an ideal customer that you can focus your product development on.  As such, in my experience working with thousands of aspiring and experienced entrepreneurs around the world, I have learned that one of the most difficult challenges in taking ideas from concept to creation is taking a few steps back to research and validate the market (problem).

The following 30 questions will help you explore the market, validate your problem/idea, and help you decide whether this is worth pursuing.

  1. What is your idea? State it in 300 characters or less.
  2. Who is the ideal customer for your idea? Be specific.
  3. Be more specific about your ideal customer. What does your ideal customer feel, think, want, and do?
  4. What problem does your idea solve for your ideal customer?
  5. What obstacle are you removing for your ideal customer?
  6. In what way do you make your customer’s life easier?
  7. If you successfully resolve this problem/obstacle, what is the ultimate objective your ideal customer able to accomplish? In other words, what did your ideal customer really want to achieve in the first place?  (hint:  they do not wake up wanting to solve their problem.  They want achieve the goal that the problem is interfering with!)

When I refer to ultimate objective, I am referring to the job that your customer really wants to get done when they run into a problem.  Often, we think our customers only want to solve their problems.  While that is true to an extent, it is important for us to consider that they only want to solve their problems in order to achieve their ultimate objective.  Let’s take AirBnB as an example.  Continue reading

Leadership Lessons from Cristiano Ronaldo’s 4-Goal Performance in Euro 2020 Qualifiers

Earlier this week, in Lithuania, 4 shots were taken that will impact a nation for at least 2 decades.  Cristiano Ronaldo scored 4 goals in Portugal’s Euro Qualifying match against Lithuania, which saw the nation move up in their group standing to 2nd place for the time being.  While the result in the present is very exciting, something else happened during that same game that will impact the team for years to come.

Cristiano Ronaldo is 34 years old and this coming February will be turning 35.  He is beginning his second season at one of Italy’s top clubs, Juventus, after leaving Spain’s La Liga back in the summer of 2018 in order to test himself yet again, looking to prove that his success and skill transcends teams and leagues.

So, on this night where Portugal faced Lithuania, at 34 years old, Cristiano delivered one of the best performances of his national team career.

Most of you might be thinking, “well, isn’t this just another day at the office for one of the greatest football players the world has ever seen?”  Not quite, 4 goals is more than just another day in the office, but what makes these 4 goals special is the impact they will have for decades to come.

Starting and playing alongside Ronaldo was 19 year old Joao Felix, who some consider the potential future of Portuguese football.   Joao Felix was born in 1999, just a 3 years before Ronaldo made his professional senior club team debut.  In his barely 20 years of existence, he has managed to score 15 goals in 26 games for Portuguese club Benfica, represent Portugal at the senior national team level, and secure a contract with Atletico Madrid at a club-record $137 million transfer fee.

On this night in Lithuania, Joao Felix experienced first-hand, within the closest proximity possible, some of the greatest examples and lessons any 19 year old could ever learn. Continue reading

Startup Weekend Delivered a Magical Weekend in the Magic City

Florida International University was the site of some incredible magic as Startup Weekend EDU saw one of its most diverse group of people come together to learn and practice critical entrepreneurship skills in order to take ideas from concept to creation in less than 54 hours!  It could not be more fitting that Miami, Florida also known as the Magic City was home to a magical experience for a diverse group of aspiring entrepreneurs that included: students from elementary, middle, and high school; university students; university professors; K-12 teachers; parents; ex-convicts; developers; entrepreneurs; and local professionals.  The youngest participants at this event were 8 years old and they both presented with their respective teams!  

SWmiami2Startup Weekend EDU is a 2.5 day event whereby educators, developers, designers, and entrepreneurs come together to pitch ideas to solve problems in education and form teams around the selected ideas.  Teams then spend the weekend taking these ideas from concept to creation, culminating into a final presentation to a panel of all-star judges from the community.  Judges assess pitches based on clearly defined problem statement, prototype design, validation of problem and prototype, and finally, the business model. This theme was critical for a region that is home to some of the largest school districts going through difficult challenges.  

Having facilitated over 16 events around the country, I thought I had seen it all.  However, nothing could have prepared me for this incredibly diverse group of people and all of the challenges and possibilities that would manifest over the weekend.  To be honest, I was concerned about whether the event could be a success and if everyone would figure out how to work well together quickly enough to deliver a final presentation by Sunday evening to a panel of all-star judges from the Miami community. Continue reading

What is the Greatest Barrier to Learning Math?

A couple of weeks ago someone asked me to explain the biggest challenge in teaching math to students of any age.  He mentioned he is not a math person and as a result always struggled with it, as did many of his friends.

The toughest cases that I’ve worked taught me that all people are pre-wired for math because they reason and use logic every single day of their lives.  We are constantly running complex algorithms to make decisions and conclusions in situations that deal with friends, family, sports, and other challenging and high pressure situations.  Essentially, people are practicing and getting tested in math every day, several times a day, without knowing it.

So if lack of wiring for math isn’t the problem, then what is? 

What if the problem has nothing to do with the teaching and learning of math?  What if the problem is unrelated to math?

For the last 10 years, I have been working with math students from 10 to 50 years old.  I have worked with students in a variety of circumstances, including:  private coaching, classroom, workshops, and small group.  The stakes were varied and included: scholarships, graduation requirements, grades, and jobs.  Often times, these situations were of critical urgency with little time to achieve the goal – one time I only had 2 weeks to help a student double their score on an entrance exam in order to start that fall.

A few years into200438089-001 teaching math, I pursued a masters degree in psychology focused on executive coaching because I felt it would be the most helpful on my journey to helping people grow their abilities in math, business, or life.  When I needed to practice executive coaching for my course work, I turned to my students.  They were my young “executive” clients who facing challenges in math.  It was the practice of executive coaching that lead me to discover the biggest barrier to learning to learning math.

The single most important factor to learning math was something that holds us back in so many other areas of life – confidence.

When I work privately with students, I always spend the first several sessions addressing confidence and the limiting beliefs that erode it.  In those first few sessions, I draw out their most powerful negative thoughts and limiting beliefs so that I can challenge them directly.  I start by breaking up their limiting beliefs into smaller thoughts that I can disprove one at a time.  But that’s not enough because as we know, seeing is believing.

Next I show them that they can do math by identifying their skill level, giving them a relevant problem to solve, and increasing the challenge one degree at a time until they achieve their first breakthrough.  This is where their confidence starts to build.  It is only after I have put a dent in their limiting beliefs and caused them to start doubting some of their negative thoughts that we can really begin to work on math.  Any efforts to help my students learn math before that is a waste of everyone’s time.  In all of my experience working with math students, I have learned that if I address confidence first, I position my students for significant growth and development in math.

Looking ahead and more broadly I believe we can thoughtfully design math curriculum and pedagogy to incorporate confidence-building language, growth mindset, and comfort with failure.

I envision a classroom culture where we celebrate and learn from failure, we encourage and reward improvement, and finally, where students look forward to increasing challenges.

I’ll leave you with this.  If you are looking to make breakthroughs and drive massive growth in your classroom, here are a few strategies I applied in my classrooms to build confidence and drive a growth mindset:

  • Fist bumps and high fives if you raised your hand and got the answer wrong – ALL THE TIME.  Consistency is key!  If you celebrate failure, eventually students will learn to not fear it so much.  This opens the door to learning from failure.
  • When students did work on the board, I showed no interest in the final answer.  I asked them present their thought process and work before they even mentioned their answer.  If their process and approach was sound, they got a high five or fist bump, whether the final answer was right or wrong.  If the answer was wrong, I asked them to find and fix the error while another student started presenting their work.
  • Students received a grade bonus if they averaged a growth rate of 5% from quiz to quiz; the class received a grade bonus if the average class grade grew at an average rate of 5% from quiz to quiz, test to test.  These bonuses were implemented to encourage individual performance and supporting your classmates to achieve a class goal that benefits all.

Thoughts, comments, questions?  Share them below!

 

What if IBM’s Watson Was Your Co-Founder?

What if artificial intelligence partnered with entrepreneurs, to validate ideas, hypotheses, and assumptions by conducting a study of all of the information in the world on those topics? That is, crawl the Internet and all relevant databases for every related attempt, study, write-up, article, interview, company, etc. and draw insights and conclusions to a high level of statistical significance.

Artificial IntelligenceConsider that IBM’s Watson Discovery Advisor “builds on Watson’s turbocharged text-mining and identification technology…In its current version, Discovery Advisor is tuned for science, specifically the life sciences and medicine. Beyond mining text, the discovery tool not only finds connections among words but also links related concepts together to generate hypotheses. What might be the right place to look? What path of scientific inquiry is most likely to yield new knowledge?”

What if the Watson Discovery Advisor, or a similar solution, could help entrepreneurs significantly narrow down, to a high level of confidence, the hypotheses, ideas, and assumptions that should be validated further. Essentially, AI would conduct the type of research a human could not by finding every known piece of information on it and indicating which ones deserve further human-led pursuit. This is one example of how humans and AI can work together, as partners, to produce value that could not have existed before. According to a New York Times blog article, John Gordon, VP for strategy and commercialization of Watson, “is confident that Watson can scale up in “co-creation projects with clients that can transform an industry.”

The human must play a critical role in this endeavor by providing the initial hypotheses, that is, knowing what he or she wants, and stating it in a clear manner so that AI can perform the research on already existing content. AI would then return, ranked by measures of confidence, the ideas worth pursuing further thus saving the entrepreneur significant time and money. Furthermore, perhaps AI can even propose follow-up hypotheses and assumptions for additional testing based on what it learned in its initial research.

According to the “Our Cognitive Future” report by IBM, Baylor University leveraged IBM’s Watson to build a system that is “trained to ‘think’ like a human research expert by unlocking insights, visualizing possibilities, and validating theories at much greater speeds…The solution analyzed 70,000 scientific articles on p53 [cancer-related protein] to predict proteins that turn on or off p53’s activity – a feat that would have taken researches years to accomplish without cognitive capabilities.”

What if we designed a similar cognitive “co-founder” for entrepreneurs?

The Problem with Technology and How to Fix It

At some point, many of us have purchased a cool new gadget or downloaded an awesome new app that is supposed to enhance our productivity, help us achieve some awesome goal, or help us do something we’ve never done before.

Perhaps we and/or our organization purchased an expensive set of golf clubs, the priciest software (i.e. SaaS) solution, or the best audio/video editing software in the market.

State of the Art TecThe problem is that state-of-the-art tools don’t do much to help people unless they already possess the underlying skills and understanding to make the greatest use of it. Unfortunately, due to some pretty incredible marketing, we end up convincing ourselves we need the absolute best tools in order to be successful. What often ends up happening is we get overwhelmed by the technology, distracted, and end up using less than 20% of its capability. This leads to a waste of money and/or failing to achieve a goal.

A tool is only useful if you have the understanding and underlying know-how to use it adequately.  Furthermore, you have to have a purpose first, then a strategy/model/plan to achieve your goal, and finally can you then begin to consider the appropriate tools to employ. Then and only then do tools take on a clear meaning, become easier to learn, and stand the chance of delivering results.

This problem is evident in education where districts prematurely commit to major investments in technology and in corporations that purchase or acquire new processes or tools without a clear problem to solve. Organizations end up training people on the tools or integrating the processes first and then try to find places to use it, thus putting the proverbial cart before the horse.

Problems and opportunities must drive our need for tools. Tools are developed in response to and in order to solve problems. Purchasing a tool without a problem to solve or an opportunity to pursue is like buying a hammer and not having a nail to hit.

Consider these steps next time you are faced with this dilemma.

  • Identify the problems and opportunities in your organization that you intend to address.
  • Ensure you have or design a model/strategy/plan for solving the problem or addressing the opportunity.
  • If you don’t have a model/strategy/plan, then learn more about your problem or opportunity and understand it in depth.
  • Identify and evaluate the tools available to help you reach your goal.
  • Finally, select and employ the tools that best fit/align with your particular plan and be open to switching tools when necessary.

In the case of opportunities, there may be a great deal of learning to do before tools are even considered. For instance, education has yet to understand how technology truly enhances learning outcomes. According to a report published by the OECD, “there is little solid evidence that greater computer use among students leads to better scores in mathematics and reading.” Before education can even make effective use of education technology, it will need to identify the opportunities and goals it wants to pursue.

Lastly, do keep in mind that most tech tools today come and go rather quickly, so while you are learning about your problem or opportunity and designing a plan, new and better tools may emerge that you will be better positioned to enjoy.

Change Your Life, Do One Thing Differently Today

DecisionsLast night, I had three intriguing firsts. One occurred because I chose to turn left instead of right. Another occurred because I chose to go upstairs instead of downstairs. A third occurred because I trusted someone’s suggestion and said yes. Each of these decisions led to outcomes that were significantly more valuable than the cost of the decision itself. The decision was not complicated at all, it was nothing more than changing or tweaking one thing and trusting in one person’s suggestion without question. The return on this investment however was quite spectacular given how minimal the investment was to begin with.

This made me think, how close are we every day to significant returns if we do even ONE thing differently?

If we choose to praise instead of criticize?

If we smile at one stranger instead of walking right passed?

If we order a tall drink instead of a grande?

If we take the stairs instead of the escalator?

If we text him or her instead of waiting for him or her to text us?

If we call instead of text someone?

If we visit instead of call someone?

If we listen instead of speak?

If we motivate instead of manipulate?

If we inspire instead of intimidate?

If we coach instead of criticize?

If we stop to compliment one service provider (i.e. waiter, barista, doorman, etc.)?

If we choose to get off the subway one stop early?

If we choose to simply trust one person on one thing today?

If we apologize for one mistake we make today?

If we simply go left instead of right today?

Small tweaks, small changes, minor decisions, left instead of right, up instead of down. What if we invested this small change once a day? What about twice a day? What would the returns be like? What if changed that typical linear path we live each and every day, the same things, the same outcomes, the same pain, the same problems, the same issues, and the same happiness. What if it took one change to modify that linear path for the better? Might we end up on a new path? Might we create an alternate future? Might our problems improve? Might our happiness improve?

There’s only one way to find out. Do one thing differently today. Be intentional about it.

Design for Awesome: How 19-hour School Days Can Transform Education

What if school were open from 5am to midnight?  That is, what if school was open for 19 hours a day?  Well, anytime I have brought that up, people in education have dozens of reasons why it can’t be.  Anything from those hours are not humane to it’s just not possible.  None of the answers have ever sounded convincing.  What’s more is that everyone is looking at it from the perspective of his or her own lives, not the people schools serve.  Most of the reasons I have heard have to do with not wanting to work longer hours, there’s not enough in the budget, or there just aren’t enough people.

I beg to differ though.  I think everyone is reading into the question the wrong way.  When people talk about extending the school day, it’s often to extend classes, make them longer,  extending the teacher work day, or adding more class time.  But that isn’t the only way to martial arts schooldesign a 19-hour school day.  When I was in 7th grade, my dad enrolled me in a martial arts school.  I went to about one class a day that ran about 60-90 minutes.  I absolutely loved it.  As the weeks went on, I started showing up a little earlier to warm up on my own and practice.  I would then stay a little later so that I could get in a little extra practice time.  Then one day I finally decided to ask the instructor (owner) if I could come in during non-class times to practice.  And what he told me I would never forget.  He said I am a student at his school and this is now my school.  I am not just welcome for class, but at anytime.  As long as the doors are open, I am welcome to come by, practice, talk to him, or just hang out.  Essentially, he said this was my second home and I should feel welcome.  So I did just that, I started showing up anytime I wanted.  On days off from school I spent several hours there practicing, talking to Master Lee, and reading the martial arts magazines.  It was pretty awesome! Continue reading

Is EdTech an Epic Fail?

First of all, let me start by saying I love tech!  I embrace it and always stay on the lookout for new apps and new devices that can add value to my life, business, and activities.  Many of my friends ask me for ideas on what tech solutions might be a best fit for them.  This is precisely why I am writing this article.  The key to what I do for my friends is finding what tech solutions are a good fit.  The fit I am looking for is that which exists between lifestyle, habits, needs, and solution attributes.

Which brings me to education and edtech.  School staff and faculty often ask me how they can integrate technology into their curriculum and classes.  In some of those cases, they already have the technology purchased and need to know how to integrate it.  Unfortunately, this is often already doomed because the wrong question was asked.  This creates the proverbial problem of putting the cart before the horse.

ipad-schoolThe question we need to be asking is how can we best leverage technology to meet our objectives.  This question is radically different from the one that is most often asked because it suggests that technology is simply the tool driven by the existing objectives of the school.  Not only does this question position schools to enjoy the benefits of technology in alignment with their particular needs, but it also positions edtech entrepreneurs to develop and deliver more effective solutions. Continue reading

Children are Awesome. Let’s Keep Them That Way.

Kids are awesome, even when they don’t seem to be.  There is absolutely nothing wrong with them.  What we do and say to them are the only things that can ruin that perfection.  Alternatively, what we do and say to them can also make them even more awesome.

Kids just want to play, have fun, learn, be inspired, be heard, try new things, come up with great ideas, have those great ideas heard, be cared for, care about someone, run around, crash in and out of love, run passionately after crazy ideas, challenge the status quo, be given a chance to succeed, have someone believe in them, have someone find the genius in their ideas and words, have deep and meaningful conversations, be rebellious, be fearless, be vulnerable, and most importantly, be awesome.

Children are awesomeEssentially, kids are everything we want to be and spend lots of money to try to become through self-help books, coaches, psychologists, motivational speakers, conferences, workshops, etc.

As teachers, parents, and citizens, it is our opportunity and responsibility to help them become the awesome adults they can become.  It is our opportunity and responsibility to: listen to their ideas and problems; support them when they try and fail; encourage them to fall madly in love again after heartbreak; support their subsequent events after failure; give them a chance even when we don’t think they stand a chance (they will surprise us); help them believe in something again even after they were let down; not tell them I told you so; inspire and motivate them; redirect their rebellious behavior towards situations that need that kind of behavior; look for and encourage the genius in their words; teach them what they want to learn; help them find something they can be awesome at, even if just for the short-term; be delicate when they are vulnerable; buy them a burger and have conversations with them for hours; and most importantly, believe they can be awesome.

So it’s really up to us as teachers, parents, and citizens.  Children are ours to ruin or make great.  Let’s focus our efforts on the latter.  It’s really that simple.